Tag Archives: Marketing

I’m a Creative, not an Investment Banker!

18 Aug

Occasionally I’m asked to jump in on speculative pitches for work. Often these are based around design – a number of different concepts are worked up and presented to a prospective client, along with a spiel on how and why the concepts were created.

These types of pitches seem to be par for the course working in creative services, but they have never sat easily with me.  Years ago I was negotiating a PR contract with a potential client.  They were happy with our credentials, impressed with our client list and confident that we were the right company for them,  then they asked if we’d work for free for a month before signing contracts – just to prove ourselves. Continue reading

caring and sharing….

9 Dec

My mum & dad obviously did a good job in dragging me up as (for an only child) I’m a great believer in sharing.  I’ve often thought that if hard cash were not the currency of choice in our modern world then I’d happily do what I do for free – *Pauses* – Let’s be absolutely clear here, I don’t do what I do for free but neither am I so miserly that I’d refuse even to talk to someone unless I thought there was ‘something in it for me’.

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