Targeted communications involve many things including a fully formed proposition, awareness of the market and the factors affecting it, in-depth knowledge of your customers and your target audience and a little extra something.

Call it Psychology or intuition or just simple ‘people skills’, the thing that makes the difference is properly understanding your customers and finding innovative ways of demonstrating this to them.

Whether you’re planning a series of targeted emails, putting together a brochure, or revamping your website, there should always be an additional person present at your strategy meetings- your customer.  Everything should start and end with them…it’s all too easy to get caught up in your own ideas and forget why you’re there in the first place.

At Battleplan, we never forget…

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